The business landscape in almost every industry is changing all the time and sometimes demands extreme steps to stay ahead. This is why mergers and acquisitions can be some of the best strategies available to ensure your company succeeds where others do not. What does this mean in reality, though, and why do companies merge when other options might be available?
As you read on, learn about the world of business mergers and the incentives they offer. From financial benefits to strategic opportunities, they give companies many reasons to unite. Whether you run a small company looking to merge with another company or are facing an acquisition from a larger business, this article can help.
Why Do Companies Merge?
In general, mergers are strategic decisions made in an attempt to achieve specific business objectives. While they can often result in the synergy of two companies, they also have the potential for one business to subsume another.
The simplest reason is that it is a step toward growing a business and overtaking some of your competition. It is usually more complicated than that, though.
Financial Reasons Behind Business Mergers
When two companies come together, their finances will also merge. This can allow any future strategies and decisions to take into account a much larger pot with which to move forward. Often, this can open options that did not exist before.
At the same time, when both companies are one entity, they can often enjoy cheaper contracts. In some cases, a shared ongoing contract may end up consolidated into a single, reduced payment. At other times, the contract will allow for cheaper products buying in bulk, meaning they get the same amount together for less.
Another bonus for companies is that sometimes a company will be merging with a business that has a far more stable financial position. If this is the case, they are exchanging something else they offer to take on that stability.
Strategic Purposes for Company Acquisition
In some cases, a company will choose to acquire another, for example, to take over their competition. This will grow the first business and take them a step closer to market dominance.
At other times, it can help a company that does not have access to certain resources. For example, acquiring a company might be useful if it already has training and processes to meet specific regulations. This can help the acquiring business avoid needing to perform their R&D to catch up in this area.
A company creating physical products or providing services might buy out another to help expand its own lines. This can ensure that the business brings on new USPs. This is especially true for unique selling points that can attract new customers.
Blending Cultural Values
Businesses want to have as positive a working environment as possible. A successful merger can lead to a more diverse and inclusive workforce, fostering a broader range of ideas. As more culturally diverse workplaces are often more successful, this can boost a business even further.
Benefits of Merging Small Businesses?
These benefits are useful for both larger companies and small businesses. After all, expansion may be the only way to survive in some cases if you are a “small fish in a big pond”.
For smaller organizations, mergers can:
- Increase bargaining power
- Boost brand recognition
- Allow access to new resources
- Bring higher-paid talent onboard
The increased reach from such benefits can help small companies stay competitive in markets dominated by large firms.
Why Do Mergers Fail?
Sometimes it is challenging to overcome all the difficulties associated with a merger. Issues you might encounter include:
- Significant cultural clashes
- A lack of strategic alignment in products
- Overestimation of the benefits
- Difficulties integrating hardware and software systems
- Neglecting one business’ customers
- Employee exodus
There are many ways to prevent these, though.
Overcoming Merger Challenges
Like in most relationships in life, one of the best things you can do to ensure a merger goes well is to empower clear communication at all stages. This will help you avoid surprising people with unexpected outcomes to the merger.
During the merger, ensure that you have processes in place to integrate both working methods and culture. This kind of due diligence will help you identify potential issues earlier and then resolve them.
Throughout this process, set SMART goals to guide your next steps. This will help keep the whole company on the same page and ensure everyone knows what they can do to help make the whole thing go smoother.
How Do Reverse Mergers Work?
This is when a private company merges with a public company, usually a smaller company. This can help a business bypass normal initial public offering (IPO) processes. While any merger would demand a lot of due diligence, if you have concerns about specific IPO processes this can avoid that.
A reverse merger also allows the private company to become publicly traded in a shorter time. Instead of becoming publicly traded themselves, they would join businesses already working in this way. This approach can save significant costs, especially if the company is always facing difficulties.
New Reasons for Mergers in 2024 and Beyond
These days, there are many new reasons why a merger might occur. In a post-COVID, post-AI, post-IoT world, we might see many such acquisitions. They are likely to occur as companies with large client bases struggle to keep up with the technology of newer offerings, in part due to bloat.
Seeking Professional Help With Your Merger
The right strategy can define your business’ future. This is why being able to answer the question “Why do companies merge?” can be so important. It can give you insight into when the right time might be for you.
Knowing you want to merge is only the start, though, even if you have started discussions with another party. With our extensive expertise, Gulfstream Mergers & Acquisitions can help your business go through this complex time without hassle. So, contact us to learn how we can guide your business into its successful, united future.